Pastor Jamal Bryant has led a boycott against Target after the company rolled back the diversity, equity, and inclusion (DEI) initiatives, and has now publicly appealed to Cardi B to join the team!

Pastor Jamal Bryant Publicly Appeals To Cardi B To Join Target Boycott: “Many Follow Your Lead”

Bryant’s public appeal started after Cardi B uploaded a photo of her shopping in the store.

In a recent Instagram message, Bryant wrote,

“Dear @iamcardib, Grace and Peace to you! I come to you with a chest full of love. Over the past couple of months, there has been a national boycott against @target because they have betrayed our community by dismantling diversity, equity, and inclusion. African Americans have spent 12 million dollars a day, and yet they don’t see us as a viable partner. We’ve asked them to invest in black banks, black colleges, and black communities, and under pressure from the administration, they haven’t felt compelled to even respond. Our unified movement of churches and grassroots organizations has led to a drop in their stock, a reduction of foot traffic, a reduction of their valuation, and a slashing of the CEO’s salary.

He continued saying,

Last, we collectively have cancelled target because we don’t think patronizing them is best for our community. When I saw you post a picture of you and your beautiful family in the store I felt certain that with your demanding schedule you were probably unaware. Having 163 million following you is a great deal of influence and many follow your lead. I hope you will visit targetfast.org and walk alongside us.

I’m fully aware that you identify as Latino and that you have children that represent both communities and to that end you should know the movement has support as well as buy in from the Latino community and more specifically workers. Your presence to be apart of the most effective boycott in 70 years since the Montgomery bus boycott! In the words of Martin Luther King, ” a person who doesn’t stand for something will fall for anything.

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Many applauded Bryant’s approach, while others criticized him for not contacting her privately.

Target is Cardi B’s favorite store, she’s openly stated that numerous times. She hasn’t responded to his request. Do you think she’ll accept Bryant’s request?